El Taquero

From one Bend food truck to a two-location local favorite.

Laptop display of El Taquero homepage built by Thorne Design Studio.

Measured results. Real growth.

+58K

Growth in Google visibility

Profile views in Google Search & Maps over six months.

+31K

Increase in on-site engagement

Increase in visibility across searches like “Street Tacos Bend” and “Tacos Bend Oregon.”

Top-3

Bend Map Pack placement

#2 in the Map Pack and #1 organic for both “Mexican Food Truck Bend, Oregon” and “Taco Truck Bend.”

Challenge

From a single truck to a growing brand.

When El Taquero first reached out, they were serving at Colima Market with plans to open a second truck but needed a professional website to represent their food. They were already using Square for orders and DoorDash for delivery, but wanted a simple, modern web presence that connected both.

The challenge: build something bold, fast, and scalable — without full e-commerce.

Image of tacos served at El Taquero.
Solution

Built for simplicity. Designed to scale.

Thorne Design Studio created a custom Webflow site focused on authentic visuals and effortless usability.

  • Connected existing Square and DoorDash links to streamline ordering within their current setup.
  • Highlighted original food photography and brand story.
  • Linked press features from Bend Source and Bend Magazine for local authority.
  • When the second truck opened at On Tap, the site was quickly updated—proving the flexible system worked.
Tablet display of the menu items at El Taquero Bend, Oregon.
System evolution

From first launch to lasting momentum.

Before
No website (Square links only)
Single location (Colima Market)
No GBP optimization
No structured data
No professional website
No consistent brand photography or color system
No structured data or press references
Limited visibility in Google search results
After
Professional Webflow site launched
Two locations – Colima + On Tap
58K views / 31K searches / 1849 interactions
Schema + press links integrated
Custom Webflow build
Professional photography
Structured data + local business schema
4.7★ Google rating | 4.9★ Yelp
OUR PROCESS

Engineered to perform from day one.

Every project follows a unified, data-backed framework — built to define, refine, and deliver performance at every stage of your brand’s digital presence.

Strategy

Position a local food truck as a recognizable brand across Bend.

Design

Clean layout with handcrafted visuals and color drawn from the menu.

Build

Responsive Webflow architecture integrated with Square and DoorDash ordering.

Optimize

Structured data, location schema, and press links to sustain visibility.

"A Deliciously Fun Website! Working with Chris was an absolute treat! He brought my food truck’s vision to life with a super fun, colorful, and vibrant website that perfectly matches the energy of my brand. The whole process was smooth and exciting, and the end result is a site that’s not only eye-catching but also super user-friendly. If you want a developer who can bring creativity and fun into everything they do, Chris is the one!"

Hannah
Owner,
El Taquero Bend

Driven by tenacity.

Engineered to evolve.

Built with precision to drive your business forward.

Thorne Design Studio / Central Oregon