HealthCore Chiropractic & Rehab
From franchise rebuild to measurable local growth.

Measured results. Real growth.
Growth in Google visibility
Measured through Google Business impressions and local reach.
Increase in on-site engagement
Visitors spend longer and view more key pages.
Redmond Map Pack placement
Consistent visibility for chiropractic searches.
From franchise template to independent identity.
When HealthCore split from a national franchise, they needed more than a logo change—they needed a foundation. Their previous site and digital footprint were tied to the franchise system, leaving them with no independent visibility online. The challenge was to build a brand, website, and Google presence from the ground up—without losing momentum in local search.
- Rebrand from HealthSource → HealthCore Chiropractic & Rehab
- Establish new domain, Google Business Profile, and content system
- Build independent credibility in Redmond’s chiropractic market
- Prepare for expansion into massage therapy and wellness services

A phased rebuild: rebrand first, SEO evolution next.
Phase one was a complete visual and structural rebrand—new site, branding, and framework for future growth. A year later, we returned for phase two: advanced SEO, on-page optimization, and content strategy to push HealthCore beyond visibility and into consistent top-ranking performance.
- Phase 1: Webflow rebrand launch—new name, logo integration, service hierarchy, and calls to action.
- Phase 2: SEO overhaul—targeted keywords, internal linking, and structured data integration.
- Expansion: Added massage therapy as a new service vertical, breaking into an untapped Redmond search niche.
- Local Growth: Optimized photos, geotagging, and GBP posts boosted discovery and calls.

From rebrand to measurable growth.
Engineered for measurable results.
Every project follows a unified, data-backed framework — built to define, refine, and deliver performance at every stage of your brand’s digital presence.
Strategy
Competitive audit and SEO blueprint. Identified keyword gaps, conversion friction, and city expansion priorities (Bend, Prineville).
Design
Brand rework with color, typography, and structure overhaul. Rebuilt layouts for speed, hierarchy, and conversion clarity.
Build
Webflow rebuild with optimized CMS, service page hierarchy, and schema deployment for core + satellite cities.
Optimize
Ongoing performance tracking, GBP integration, and content evolution for sustained growth.
"Chris built our website and not only did the site turn out just the way we wanted, but he was very pleasant and professional to work with. He kept us in the loop all along the way, let us pick and choose what we wanted and always finished his end of the "work in progress" in a timely manner."
Driven by tenacity.
Engineered to evolve.
Built with precision to drive your business forward.