HealthCore Chiropractic & Rehab

From franchise rebuild to measurable local growth.

Mobile device displaying the homepage for HealthCore Chiropractic in Redmond, Oregon.

Measured results. Real growth.

+58%

Growth in Google visibility

Measured through Google Business impressions and local reach.

+47%

Increase in on-site engagement

Visitors spend longer and view more key pages.

Top-3

Redmond Map Pack placement

Consistent visibility for chiropractic searches.

Challenge

From franchise template to independent identity.

When HealthCore split from a national franchise, they needed more than a logo change—they needed a foundation. Their previous site and digital footprint were tied to the franchise system, leaving them with no independent visibility online. The challenge was to build a brand, website, and Google presence from the ground up—without losing momentum in local search.

  • Rebrand from HealthSource → HealthCore Chiropractic & Rehab
  • Establish new domain, Google Business Profile, and content system
  • Build independent credibility in Redmond’s chiropractic market
  • Prepare for expansion into massage therapy and wellness services
Sphere illustration representing the core challenge.
Solution

A phased rebuild: rebrand first, SEO evolution next.

Phase one was a complete visual and structural rebrand—new site, branding, and framework for future growth. A year later, we returned for phase two: advanced SEO, on-page optimization, and content strategy to push HealthCore beyond visibility and into consistent top-ranking performance.

  • Phase 1: Webflow rebrand launch—new name, logo integration, service hierarchy, and calls to action.
  • Phase 2: SEO overhaul—targeted keywords, internal linking, and structured data integration.
  • Expansion: Added massage therapy as a new service vertical, breaking into an untapped Redmond search niche.
  • Local Growth: Optimized photos, geotagging, and GBP posts boosted discovery and calls.
Analytics graph representing growth at Thorne Design Studio in Redmond, Oregon.
System evolution

From rebrand to measurable growth.

Before
Local visibility ▼ low
Avg. session time 34 sec
GBP posts / mo ▼ 0
Conversions / mo < 5
Template-based site
No schema data
Franchise content limits
Inconsistent updates
After
Local visibility ▲ 58%
Avg. session time ▲ 1:47 min
GBP posts / mo ▲ 4
Conversions / mo ▲ 10-14
Custom Webflow build
Structured JSON-LD
Full brand control
Monthly SEO cadence
OUR PROCESS

Engineered for measurable results.

Every project follows a unified, data-backed framework — built to define, refine, and deliver performance at every stage of your brand’s digital presence.

Strategy

Competitive audit and SEO blueprint. Identified keyword gaps, conversion friction, and city expansion priorities (Bend, Prineville).

Design

Brand rework with color, typography, and structure overhaul. Rebuilt layouts for speed, hierarchy, and conversion clarity.

Build

Webflow rebuild with optimized CMS, service page hierarchy, and schema deployment for core + satellite cities.

Optimize

Ongoing performance tracking, GBP integration, and content evolution for sustained growth.

"Chris built our website and not only did the site turn out just the way we wanted, but he was very pleasant and professional to work with. He kept us in the loop all along the way, let us pick and choose what we wanted and always finished his end of the "work in progress" in a timely manner."

Dr. Eric Hayden
Owner,
HealthCore Chiropractic

Driven by tenacity.

Engineered to evolve.

Built with precision to drive your business forward.

Thorne Design Studio / Central Oregon