SMPR Fitness

A modern website and local SEO foundation built to help SMPR Fitness grow its presence in Redmond, Oregon. Combining authentic branding, clear service pathways, and local search optimization, the platform was designed to attract new students and support long term growth.

Shawn Saddler from SMPR Fitness training a student.

Measured results. Real growth.

#1

Local Search

Top rankings across core Muay Thai searches.

Reach

Multi-Service

Visible across Muay Thai, kickboxing, boxing, and private training.

Scale

Brand Presence

Strong visibility for both the business and founder.

Challenge

Building a brand beyond the gym.

A strong local reputation had already been established, but the digital experience lacked the same level of professionalism and energy found inside the gym. The goal was to create a website that showcased the coaching philosophy, simplified the customer journey, and supported long term business growth.

Shawn Saddler fighting in the ring at a Washington state tournement.
Solution

Designed to reflect the experience.

The new website was built to showcase what makes SMPR Fitness unique. Authentic photography, streamlined navigation, and a structured local SEO foundation work together to create a digital experience that feels as personal and approachable as the coaching itself.

  • Authentic brand storytelling
  • Structured local SEO foundation
  • Clear service organization
  • Mobile first experience
  • Simplified customer journey
  • Scalable content structure
  • Built for future growth
Muay Thai front kick image.
System evolution

From gym floor to digital presence.

Before
Basic GoDaddy website
Limited flexibility for growth
Minimal local SEO structure
Inconsistent visual branding
Limited online brand presence
Inconsistent customer journey
Basic service presentation
Difficult to expand future content
After
Modern Webflow platform
Structured local SEO foundation
Consistent brand identity
Improved user experience
Authentic coaching focused branding
Simplified customer journey
Better local market positioning
Built for long term expansion
OUR PROCESS

Train. Refine. Advance.

The rebuild focused on creating a modern, high performing digital platform that accurately reflects the SMPR Fitness brand. Every decision was designed to improve usability, strengthen local visibility, and provide a scalable foundation for future growth.

Strategy

We evaluated the existing website and identified opportunities to improve branding, service organization, and local search visibility while creating a clearer customer journey.

Design

A stronger visual identity was developed around the gym's personality and coaching philosophy, creating a modern experience that feels authentic to the business.

Build

The website was rebuilt in Webflow with improved structure, responsive layouts, streamlined navigation, and expanded opportunities for future growth.

Optimize

Local SEO best practices, improved content organization, and technical enhancements were implemented to help strengthen visibility across Redmond and the surrounding Central Oregon market.

"Chris did a fantastic job with creating my new gym website! He was very professional, knowledgeable, and creative. He went above and beyond to help me grow my business. I'll definitely be using his services again for future projects."

Shawn Saddler
Owner,
SMPR Fitness

Driven by tenacity.

Engineered to evolve.

Built with precision to drive your business forward.

Thorne Design Studio / Central Oregon