SMPR Fitness

Redmond, Oregon
Sacred Thai tattoo artwork with twin tigers and ancient script used in Muay Thai symbolism
Client
SMPR Fitness
Project Type
Brand + Web Design + Web Development
Project Year
2023

About the project

SMPR Fitness is a Muay Thai and boxing gym located in Redmond, Oregon, run by professional fighter Shawn Saddler. The client needed a fresh online presence to showcase private training, sparring sessions, and membership offerings. I delivered full-service branding, Webflow design and development, including:

  • A bold visual identity rooted in martial arts discipline
  • CMS-powered content for FAQs, training programs, and testimonials
  • Lottie animations and custom motion graphics for punchy, energetic page transitions
  • A responsive layout optimized for clarity and conversion across mobile and desktop

The result is a dynamic online gym experience that embodies strength, discipline, and one-on-one training focus — designed to attract local students and elevate the SMPR brand.

Muay Thai students practicing pad work drills at SMPR Fitness training studio in Redmond, Oregon
Muay Thai students practicing pad work drills at SMPR Fitness training studio in Redmond, Oregon
Three vintage-style SMPR Fitness session cards showing pricing and training tiers for Muay Thai classes in Redmond, Oregon
Muay Thai fighters exchanging kicks in a ring during live training at SMPR Fitness in Redmond, Oregon
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"Chris did a fantastic job with creating my new gym website! He was very professional, knowledgeable, and creative. He went above and beyond to help me grow my business. I'll definitely be using his services again for future projects."
Shawn Saddler